For Agencies

Your managed-service partner for live sports advertising

Buying live sports streaming used to mean managing dozens of rights-holder relationships, platforms, and ad servers. OTTA replaces all of that with one expert team and one managed-service gateway into the OTTA National Sports Digital Marketplace.

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200M
weekly avails
100M+
unique streamers
Premium live
sports inventory
The OTTA difference

Everything your team needs, none of the overhead

The traditional approach to live sports streaming means separate deals, separate trafficking, separate reporting — for every rights holder. OTTA collapses all of that into a single managed-service relationship that your team can activate with one brief and measure with one report.

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Unified supply access
One relationship with OTTA unlocks the entire national sports digital marketplace — every rights holder, every market, every environment — without a separate deal for each.
End-to-end campaign management
OTTA handles trafficking, creative QA, pacing, and delivery monitoring across every platform and rights holder in the buy, so your team never has to chase a single ad op.
Real-time performance insights
A unified reporting view across every rights holder in your buy — so agencies always know exactly how campaigns are delivering, without consolidating data from a dozen separate sources.
Faster time to market
Because OTTA already has the relationships and infrastructure in place, campaigns move from brief to live faster than any multi-vendor workflow — with less back-and-forth and fewer points of failure.
Full-service activation

What OTTA handles for your agency

Live sports audiences are local by nature. OTTA gives agencies a single managed-service contact to activate across national and local markets simultaneously — handling the relationships, operations, and reporting that would otherwise require a different vendor in every DMA.

Media planning & strategy
Every OTTA media plan starts with your client's goals and ends with a clear path to reaching them — mapped to the right sports verticals, DMAs, and rights holders in the marketplace so the buy is strategic before it's ever activated.
Ad trafficking & operations
OTTA manages every technical step of campaign delivery — tagging, trafficking, creative QA, and real-time delivery monitoring across all platforms and rights holders. Issues get resolved before they become problems, and your team never has to touch an ad server.
Reporting & attribution
Post-campaign, OTTA consolidates delivery and performance data from every rights holder into a single report — with attribution models tied to your agency's measurement framework so you can show clients exactly what their live sports investment delivered.
Ongoing optimization
OTTA's team monitors pacing and performance throughout every flight — making real-time adjustments across rights holders to keep campaigns on track, on budget, and delivering against the KPIs that matter to your clients.
Precision targeting

Reach the right audience, every time

Live sports fans aren't one audience. They're regional, passionate, and device-specific. OTTA's targeting capabilities let agencies reach the right fans — by DMA, by sport, by team, by device, and by data segment — across the full OTTA supply network in a single managed buy.

Demographic targeting
Reach live sports audiences by age, gender, and household income — ensuring your client's message lands with the right viewer profile across every rights holder in the buy.
Geographic targeting
Activate nationally or drill down to specific DMAs, regions, and zip codes — giving agencies precise local market control across the entire OTTA supply network in a single managed buy.
Sports passion targeting
Go beyond demographics and reach fans by the sport, team, and league they follow most — targeting by fandom intensity to find the audiences most likely to engage with your client's brand.
Device & platform targeting
Reach live sports viewers wherever they're streaming — connected TV, mobile, desktop, and streaming device — with device-level targeting across every rights holder in the OTTA marketplace.
Audience segment targeting
Layer in first- and third-party audience data to reach your client's highest-value segments — including retargeting, lookalike audiences, and custom data integrations — across the full OTTA supply network.
Contextual & live moment targeting
Reach fans in the moments that matter most — during live game action, around score updates, and in sports-contextual environments where viewer attention and brand receptivity are at their peak.
Partnership models

Choose how you work with OTTA

Not every agency comes to live sports the same way. OTTA On-Demand is built for agencies with project-based or variable needs. OTTA Boost is for teams ready to make live sports a consistent part of their client offering.

Flexible
OTTA On-Demand
OTTA On-Demand gives agencies access to the full managed-service experience on a campaign-by-campaign basis. Submit an insertion order, and OTTA handles everything from media planning through post-campaign reporting — one IO, fully managed, no ongoing commitment required.
  • Campaign-by-campaign activation
  • Access to full marketplace inventory
  • End-to-end trafficking & ops
  • Unified post-campaign reporting
  • Dedicated account team
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Preferred partner
OTTA Boost
OTTA Boost takes the On-Demand model further — layering in online video publishers alongside CTV to extend brand reach across the full streaming and digital video landscape. Priority inventory access, dedicated account support, and expanded targeting capabilities make it the right tier for agencies building live sports into their long-term client strategy.
  • Everything in OTTA On-Demand
  • Priority inventory access
  • Advanced audience targeting
  • Dedicated strategic planning support
  • Real-time reporting dashboard
  • Quarterly business reviews
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Simple process

How it works for agencies

OTTA sits between agency demand and rights-holder supply — managing every step so both sides get better outcomes than they would through programmatic alone.

1

Share Your Brief

Tell us your client's goals, audience targets, sports verticals, and budget. OTTA handles everything from there — no RFPs, no fragmented negotiations, no platform logins.

2

OTTA Activates

OTTA plans, traffics, and launches your campaign across the rights holders in the OTTA National Sports Digital Marketplace — managing every supply-side relationship so you don't have to.

3

Deliver Results

You get a single performance report covering every rights holder in the buy. Your clients get stronger results. Rights holders get higher-value demand. Everyone wins more with OTTA than they would through open programmatic.

Ready to simplify live sports buying?

The agencies winning live sports for their clients aren't doing it alone. They're working with OTTA. Let's talk about what that looks like for your book of business.

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