The Marketplace

The OTTA National Sports Digital Marketplace

The single access point for premium live sports streaming inventory across the country's leading rights holders — one managed-service gateway into high-impact, brand-safe sports environments.

Rights holders in the OTTA national sports digital marketplace

One marketplace. Every sport.

The only single point of access for live sports streaming inventory

The OTTA National Sports Digital Marketplace is the single access point for premium live sports streaming inventory across the country's leading rights holders. It gives agencies one managed-service gateway into high-impact, brand-safe sports environments — without juggling dozens of fragmented relationships.

  • 50+ premium rights holders
    Plan and activate across national and regional live sports including the NBA, NHL, MLS, NFL, NCAA, and a growing roster of women's sports properties.
  • 200M+ weekly avails
    Reach over 100 million unique streamers and tap into more than 200 million weekly advertising avails across the marketplace.
  • Live & on-demand environments
    Simpler buying, stronger supply, and clearer performance accountability from a partner that understands both rights-holder technology and agency needs.
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Marketplace Inventory
Live All Sports
NBA 18.4M avails
NFL 24.1M avails
NHL 11.2M avails
MLB 15.7M avails
+ 46 more rights holders 130.6M avails
Why the marketplace

Everything that makes OTTA the right buy

Live sports streaming is fragmented, premium, and hard to buy at scale. OTTA solves all three.

Inventory access
The OTTA supply network spans the country's leading live sports rights holders — from major national leagues to regional sports networks and emerging streaming properties. Agencies access the entire network through a single managed relationship, without negotiating directly with each publisher.
Learn how agencies access it
Live sports reach
No single rights holder can deliver live sports reach at national scale. OTTA can. The marketplace aggregates over 100 million unique streamers across every major league and regional network — giving agencies the scale of the full live sports ecosystem through one managed buy.
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Unified reporting
OTTA's reporting infrastructure serves both sides of the marketplace. Agencies get real-time, unified performance data that integrates with their own attribution tools. Publishers get impression forecasts that help them optimize inventory delivery. Everyone has the visibility they need to make the buy work harder.
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Access the national sports digital marketplace

Once the game ends, so does the audience. Live sports is one of the few remaining environments where viewers are fully present, in real time, at scale. Connect with the OTTA team to access the national sports digital marketplace before the next opportunity passes.