OTTA is the managed-service partner that gives agencies a single gateway into premium live sports OTT inventory — planned, trafficked, and optimized by one expert team.
Rights holders in the OTTA national sports digital marketplace
The OTTA National Sports Digital Marketplace is the single access point for premium live sports streaming inventory across the country's leading rights holders — from major leagues and college athletics to motorsports, women's sports, and regional networks — giving agencies one managed-service gateway into high-impact, brand-safe sports environments.
OTTA monitors every live game to keep cross-platform ads technically smooth and visually correct, resolves issues with partner teams in real time, and ties into agency attribution to verify and improve campaign performance. One team handles every rights-holder relationship so your agency doesn't have to.
OTTA tracks delivery, pacing, and audience performance across every rights holder in real time — flagging issues before they affect results and surfacing the insights agencies need to optimize mid-flight or strengthen the next buy. Both sides win more with OTTA than through open programmatic.
OTTA sits between agency demand and rights-holder supply — managing every step so both sides get better outcomes than they would through programmatic alone.
Tell us your client's goals, audience targets, sports verticals, and budget. OTTA handles everything from there — no RFPs, no fragmented negotiations, no platform logins.
OTTA plans, traffics, and launches your campaign across the rights holders in the OTTA National Sports Digital Marketplace — managing every supply-side relationship so you don't have to.
You get a single performance report covering every rights holder in the buy. Your clients get stronger results. Rights holders get higher-value demand. Everyone wins more with OTTA.
The agencies winning live sports for their clients aren't doing it alone. They're working with OTTA. Let's talk about what that looks like for your book of business.