Live sports is the last appointment medium in television — and every season it splinters across more platforms, more rights deals, more measurement systems. OTTA operates on both sides of that fragmentation: with rights holders who carry the audience, and with advertisers who want to reach it.
The OTTA team pioneered live-sports streaming at NeuLion, the platform behind 60,000+ live events per year for the NFL, NHL, NBA and UFC. In 2020 OTTA combined with Foxhole Advertising Solutions — pairing two decades of streaming operations with a national digital ad sales business already running against the same audience.
For Rights Holders & Publishers
The operating partner sitting next to your team — not across the table.
Multi-year Revenue-Share Partnership for the long game, or a Managed Services Engagement sized to one campaign or one quarter. Either way: same team, same operating model.
Publisher path
For Advertisers & Agencies
Direct access to live-sports audiences.
OTTA operates publisher inventory and runs against agency briefs simultaneously. The same desk that sells the rights holder's inventory traffics your campaign. Trafficking, measurement and yield handled by us, on the ad server you already use.
Advertiser path
Origin Story
Two generations. One marketplace.
Chris Wagner co-founded NeuLion — the platform behind 60,000+ live sports events a year for the NFL, NHL, NBA and UFC. Paul Wagner built Foxhole Advertising Solutions after starting his career at NeuLion. In 2020 the two sides came together — putting live-sports streaming technology and national digital advertising under one roof.
About OTTABy the numbers
The OTTA Network we operate against.
Quick answers for publishers and advertisers
Common questions about OTT Advisors, the OTTA Network, and how we work with rights holders and brands.
What is OTT Advisors (OTTA)?
OTT Advisors is a Manhattan, New York–based consultancy founded by Chris and Paul Wagner — the team that pioneered live digital sports streaming at NeuLion. OTTA helps rights holders, sports networks, leagues, teams, and brands launch, operate, and monetize over-the-top (OTT) video services.
What is the OTTA Network?
The OTTA Network is a curated supply of more than 3,000 publishers across live sports and premium video, representing live-sports-exclusive advertising inventory across CTV, OTT, and digital video. The team has 25 years of live-streaming operating experience.
What is a Managed Services Engagement versus a Revenue-Share Partnership?
OTT Advisors offers two engagement models. A Managed Services Engagement is a fee-based consulting arrangement where OTTA operates discrete functions — strategy, technology selection, ad operations, or rights advisory — on behalf of a client. A Revenue-Share Partnership aligns incentives by sharing in the monetization upside of a publisher or rights holder's OTT business.
What is Foxhole Advertising Solutions?
Foxhole Advertising Solutions is OTT Advisors' advertising sales and operations arm. Foxhole represents live-sports-exclusive video inventory to agencies, brands, and programmatic buyers, with SSAI delivery, brand-safe placements, and direct access to the OTTA Network.
How can agencies and brands buy through OTTA?
Agencies, programmatic ad buyers, DSP traders, and brand marketers can access OTTA's live-sports inventory through direct insertion orders, programmatic guaranteed deals, and private marketplace (PMP) auctions via Foxhole Advertising Solutions. Contact hello@ottadvisors.com or (646) 768-6297 to onboard.
How can a rights holder or publisher partner with OTTA?
Rights holders, sports networks, leagues, teams, and OTT publishers can engage OTTA for strategy, technology stack selection, ad server and SSAI implementation, DTC launch, and monetization. Engagements are structured as either Managed Services or Revenue-Share Partnerships.
Where is OTT Advisors based?
OTT Advisors is headquartered in Manhattan, New York. Phone: (646) 768-6297. Email: hello@ottadvisors.com.
Let's see what your sports content can really do.
Whether you're a rights holder ready to operate together, or a brand looking for direct access to live-sports audiences — start with a conversation.