Services

Full-service OTT advertising and streaming technology

Most streaming and OTT platforms face the same challenge: strong content, but fragmented technology, understaffed ad operations, and limited access to premium advertising demand. OTTA solves all three — acting as technology advisor, dedicated ad ops partner, and demand gateway in a single outsourced relationship.

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What we do

The full OTTA service suite

Rights holders and streaming platforms need advertising demand, operational expertise, and technology guidance — but rarely have all three in-house. OTTA provides each as a managed service: connecting clients to OTTA's demand network, running ad operations on their behalf, and advising on the technology stack that makes monetization work at scale.

Media Sales Partnership
Managing your own sales relationships with dozens of agencies is expensive, complex, and rarely delivers national scale. OTTA's media sales partnership removes that complexity — acting as your demand partner within the national sports digital marketplace and connecting your inventory to the agency buyers already working through OTTA.
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Digital Ad Operations
Live sports ad operations is a specialized discipline that most streaming platforms can't staff in-house. OTTA offers it as a fully outsourced solution — with dedicated trafficking experts who monitor campaigns live during every game, manage creative QA and tag management, and resolve delivery issues in real time before they affect performance.
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Tech & Content Advisory
Choosing the right streaming technology is only half the challenge — getting dozens of vendors to work together seamlessly for a quality fan experience is the other. OTTA's advisory team draws on 20 years of direct-to-consumer streaming deployments to guide rights holders through every critical decision — from ad tech stack selection and vendor evaluation to integration architecture — so your platform delivers a premium experience from day one.
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Operational Support
Live sports doesn't stop, and neither does OTTA's operational support. From real-time QoS monitoring and delivery management to billing reconciliation and cross-party data integration, OTTA keeps the operational infrastructure running cleanly so rights holders and streaming platforms can focus on content — not back-office complexity.
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Proven at scale

Built on real streaming platform experience

OTTA's three service pillars aren't theoretical — they're built on real engagements with rights holders, streaming platforms, and media buyers. Here's what that looks like in practice.

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Media Sales Partnership — National Agency
A national media buying agency needed to activate live sports streaming inventory across multiple regional markets for a brand client — without building direct relationships with individual rights holders. OTTA delivered a fully managed buy across the national sports digital marketplace, handling media planning, trafficking, and reporting under a single insertion order. The agency brought premium live sports to their client without adding a single vendor relationship.
Ad Operations — YES Network
YESN relies on OTTA's AdOps services at the intersection of revenue, quality, and trust. Together, the two teams have built a high-performance digital ad delivery operation — aligning live game inventory, audience demand, and campaign performance in real time. AdOps is no longer just execution for YESN. It's a revenue engine, with OTTA and YESN working in close collaboration across every game to maximize the value of every avail.
Tech Advisory — Marquee Sports Network
OTTA guided Marquee Sports Network through a full direct-to-consumer platform build — from ad tech stack selection and vendor integration to streaming infrastructure architecture. The result: a fan platform that delivered record-breaking growth, including +85% streaming viewership year-over-year, 130K+ monthly active app users (+136% YoY), and 700M+ social media impressions — making Marquee one of the fastest-growing regional sports networks in the country.

Let's talk about what you need

Whether you're a rights holder looking for advertising demand, a streaming platform that needs ad operations support, or an organization navigating a complex technology build — OTTA has done it before and can do it for you. Let's talk.

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