Privacy Policy

OTT Advisors, LLC, doing business as OTTA ("OTTA," "we," "us," or "our"), operates the OTTA National Sports Digital Marketplace and provides managed advertising services for agencies and rights holders. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit our website at ottadvisors.com (the "Site") or engage with our services.

1. Information We Collect

Information you provide directly

When you contact us, request a strategy call, or submit a form on the Site, we may collect:

• Full name
• Email address
• Phone number
• Company or agency name
• Message content, including campaign goals, budget information, and audience targets you choose to share

Information collected automatically

When you browse the Site, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version, operating system, and device type
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking technologies (see Section 5 below)

Information from advertising operations

In the course of operating the OTTA marketplace and delivering managed advertising services on behalf of agency clients and rights holders, OTTA may process certain advertising-related data, including:

• Ad impression and delivery data (e.g., impressions served, completion rates, pacing)
• Campaign performance metrics (e.g., click-through rates, viewability scores)
• Audience segment identifiers provided by agency clients or their demand-side platforms
• Technical ad-serving data such as SSAI insertion logs, ad tag parameters, and trafficking records

This advertising data is processed on behalf of our agency and rights-holder clients in accordance with applicable insertion orders and service agreements. OTTA does not use this data for its own independent advertising purposes outside the scope of the client engagement.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To respond to inquiries, schedule calls, prepare proposals, and deliver managed advertising services
• Campaign operations: To plan, traffic, monitor, optimize, and report on advertising campaigns within the OTTA marketplace
• Communications: To send you information about our services, respond to requests, and provide updates relevant to an active engagement
• Site improvement: To understand how visitors use the Site, improve content and functionality, and diagnose technical issues
• Legal and compliance: To comply with applicable laws and regulations, respond to legal process, and protect our rights

3. How We Share Your Information

OTTA does not sell your personal information. We may share information in the following limited circumstances:

• Rights holders and supply partners: We share campaign-level data with rights holders in the OTTA marketplace as necessary to execute and deliver advertising placements
• Agency clients: We share campaign performance data and reporting with the agency clients on whose behalf we are managing a buy
• Service providers: We use third-party service providers for website hosting, email delivery, analytics, and ad-serving infrastructure. These providers process data on our behalf and are bound by contractual obligations to protect your information
• Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your personal information becomes subject to a different privacy policy

4. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Contact form submissions are typically retained for 24 months. Campaign data is retained in accordance with the terms of the applicable insertion order or service agreement and is generally kept for 36 months following the conclusion of a campaign for reporting and reconciliation purposes.

5. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to improve your browsing experience and collect analytics data. These may include:

• Essential cookies: Required for basic Site functionality (e.g., navigation, form submission)
• Analytics cookies: Used to understand how visitors interact with the Site (e.g., pages visited, session duration). We may use third-party analytics tools such as Google Analytics

You can control cookies through your browser settings. Disabling certain cookies may affect your experience on the Site.

6. Third-Party Links

The Site may contain links to third-party websites, including those of rights holders, ad-tech partners, or industry organizations. This Privacy Policy does not apply to those sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party site you visit.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of certain data processing activities
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at privacy@ottadvisors.com. We will respond to verified requests within the timeframe required by applicable law.

California residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. OTTA does not sell personal information as defined under the CCPA.

9. Children's Privacy

The Site and our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Effective date" at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

OTT Advisors, LLC
New York, NY
privacy@ottadvisors.com
ottadvisors.com/contact