Modern operations room with three sports-media operators at workstations. NBA basketball broadcast and an advertising-revenue dashboard in the foreground; NHL and MLB feeds in the background.

For Rights Holders & Publishers

The operating partner sitting next to your team — not across the table.

For rights holders and live-sports publishers ready to grow the advertising side of their business without rebuilding it from scratch. OTTA carries the ad sales, the trafficking, and the operating discipline. You keep your brand, your platform, your audience.

Book a call See engagement models

For rights holders and live-sports publishers ready to grow their digital revenue. OTTA carries the technical background, the ad sales, the trafficking, and the operating discipline. You keep your brand, your platform, your audience.

Three ways to engage us. The lead model is a multi-year Revenue-Share Partnership — joint targets, joint accountability, joint economics. The alternative is a Managed Services Engagement sized to a campaign or a quarter. And we can also advise on OTT tech and advertising delivery.

Live MLB and NBA broadcasts running across two monitors next to a live ad-server dashboard tracking concurrent viewers, fill rate, eCPM and impressions.

Lead model

Revenue-Share Partnership

A multi-year operating partnership built around shared upside. OTTA sits inside your business as a long-term commercial partner — joint targets, joint accountability, joint economics.

  • National digital ad sales — direct & programmatic demand, agency and brand-direct relationships.
  • Ad operations & trafficking — campaign QA, ad server management, SSAI & CTV delivery.
  • Yield & pricing strategy — rate cards, packaging, scarcity around live tentpoles.
  • Measurement & reporting — campaign delivery, attribution, post-flight analysis.
  • Demand-side relationships — DSP integrations, PMP setup, agency holding-company access.
Close-up of an ad-stack dashboard with live campaign delivery metrics — fill rate, eCPM, impressions, error rate.

Engagement option

Managed Services Engagement

Same team, same operating model — sized to a specific campaign or a specific quarter. The most common starting point for publishers who want to evaluate the OTTA team before committing to a longer arrangement.

  • Fixed scope, fixed retainer, fixed timeline
  • Plugs into your existing ad server & stack
  • Clear path to evolve into a Revenue-Share Partnership
Quiet operations area where the OTTA team monitors live ad delivery across multiple publisher properties.

How we start

A short, honest process before either side signs anything.

Three steps. No deck up front, no NDA to start, no obligation to continue.

  • Step 01 · Discovery call. 30 minutes. Your streaming technology, ad inventory, your current setup, the gap you want to close.
  • Step 02 · Opportunity assessment. Within two weeks we come back with a written view: realistic revenue, realistic operating model, recommended engagement path.
  • Step 03 · Engagement design. If there is real fit, we structure the agreement — Revenue-Share Partnership or Managed Services Engagement — and we begin.

By the numbers

The OTTA Network we operate against.

3,000 Publishers on the OTTA Network
Live Sports Exclusive inventory represented
25 yrs Live-streaming operating experience

Let's see what your sports content can really do.

Tell us about your network, your inventory, and the audience you carry. We'll come back with an honest view of what an OTTA partnership could look like.

Start the conversation