Newsroom

Announcements, partnerships and the work in public.

Press releases and milestone announcements from the OTT Advisors team. For media inquiries, reach us at hello@ottadvisors.com.

Press release · June 2026

YES Network and OTT Advisors extend partnership into sixth consecutive Yankees season.

Innovative technology and ad monetization strategies drive record streaming growth.

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Photo: Eric Kilby / Wikimedia Commons · CC BY-SA 2.0

More from the OTTA network

Success stories from across the live sports and advertiser ecosystem.

June 2026 Industry feature

Monumental Sports Network drives 37% Capitals viewership growth through DTC streaming.

A direct-to-consumer model launched in 2023 has become a viewership and innovation engine for Washington Capitals, Wizards and Mystics fans across the DMV.

Read the story
June 2026 Industry feature

Marquee Sports Network broadens DTC reach with Hulu + Live TV and Prime Video.

Three seasons after launching direct-to-consumer, Marquee deepens its multi-platform streaming footprint for Chicago Cubs, Bears, Sky and Red Stars fans.

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June 2026 Advertiser feature

Planet Fitness turns $88.6M in national advertising into a million new members.

A refreshed brand platform, disciplined national + local funding model, and a structural shift toward bigger media buys in 2026 illustrate how performance-driven advertising scales a 2,700-club franchise.

Read the story

Press & media inquiries.

For interviews, statements, or background on OTTA's work with publishers and agencies, contact the team directly.

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