Madison Square Garden, New York · Photo: Emmanuel Milou / Wikimedia Commons · CC BY-SA 2.0
"Live sports rights are split across a dozen platforms, with inventory, measurement and deal mechanics that don't talk to each other. We sit in the middle — on the publisher side and on the buyer side — and operate the connection so audiences and dollars actually meet."
Chris Wagner, Founder & Managing Partner, OTT AdvisorsBuying live sports today means stitching together rights deals, measurement schemes and trafficking conventions across CTV, mobile and web. OTTA is the single operating desk that sits across that fragmentation — direct deals or programmatic, one team, one reporting view.
We sit on both sides of the trade: operating publisher inventory for rights holders and running against agency briefs for buyers. Pricing, packaging, trafficking and measurement run through one operating model instead of three.
Why agencies work with us
When you call OTTA, you reach the same team that operates the inventory inside the publisher. Pricing, packaging, trafficking, measurement — all of it runs through one operating model.
Negotiated rates, custom packages, scarcity around tentpoles. Trafficked and reported by the same team that built the inventory.
PMP and curated marketplaces via the DSPs you already use. Vendor-neutral on demand-side.
Single source of truth across publishers — delivery, reach, attribution, post-flight learnings.
Trafficking, QA, optimization. We catch errors before they hit a live game.
Targeting & delivery
Audience targeting works against the platforms your audience actually watches on. We carry the integrations, the deal IDs, and the trafficking discipline that keep delivery on plan through live events.
What we carry
Built up across years of publisher partnerships. Categories below are the operating buckets — specific properties available on request.
OTT and CTV inventory adjacent to the major US professional leagues — NFL, NBA, NHL, MLB and MLS — across DTC apps, network apps and authenticated streaming.
NCAA football, basketball, baseball and Olympic-sport coverage across conference networks and the streaming side of national broadcast rights.
National racing properties and global motorsport coverage with strong CTV and authenticated mobile delivery.
WNBA, NWSL, professional women's leagues and the women's side of college athletics — a fast-growing tentpole on the OTTA network.
RSN streaming inventory across YES Network and other partner regional broadcasters — local audiences, national plan-readiness.
How to buy
Most agencies start with a direct deal on a tentpole and add programmatic access for ongoing reach. You pick the path that fits the plan; we handle the rest.
Illustrative examples
Illustrative examples drawn from the categories of inventory OTTA carries. Numbers shown are example splits, not historical campaigns.
Direct deals, programmatic, or a mix — we'll come back with an honest read on what's available, what it should cost, and what OTTA-managed delivery looks like.